Value Added Programs

Toronto's Festival of Beer offers several value added opportunities to help you maximize your brand!

Great Lakes Caskapolooza

Brand Experience Area
The Festival site configuration currently provides a limited amount of space for different Brand Experience Areas. The area may be customized to attract patrons, convey your brand image, and ultimately maximize your Festival investment as you offer product sampling to patrons through complete immersion in your brand. Included in your investment is support in developing your onsite marketing plan, additional complimentary passes for Thursday’s bet365.net Beer Garden Gala, as well as potential for inclusion in additional value added opportunities. Tenting and electrical requirements are NOT included.

I Tried Em All T-shirtToronto's Festival of Beer T-shirt Program
The now famous Toronto’s Festival of Beer “I Tried ‘Em All” t-shirts are a collectable for veterans, newcomers and brewers alike. Including your brand logo on the T-shirt is an inexpensive way to have your brand walk around town on human billboards for the rest of the summer and for years to come!

General Store
The store is a popular destination for beer enthusiasts looking for memorabilia and cool stuff from different breweries and it offers you the opportunity to increase your Festival revenues. For a 15% surcharge, we provide the staffing, product display and inventory control so you are free to concentrate on onsite activities in your Festival booth.

Gossip RestaurantVIP Experience
The VIP Experience provides participating brewers the opportunity to offer preferred guests a private onsite setting to enjoy full size pints of their brand (the only place to acquire a full pint). For $500 per brand (plus the cost of beer), you will receive a 10-pack of VIP Experience tickets ($1000 value) to distribute to your clients or guests. You will be required to supply a minimum of two (2) 50 litre kegs (100 litres) to be featured in the bar area. If you would like your brand served for the duration of the Festival, please provide an extra keg to ensure adequate supply.

Toronto's Festival of Beer Pocket Guide
The Festival Pocket Guide is distributed to each and every Festival patron upon entry. No other program ensures as many impressions as advertising in the Festival Pocket Guide.